If Facebook can’t be the most popular social media site for millennials, it’s going to create an app for it. That’s how the giant company does business these days, staying valid by expanding into other business ventures. Of course, this one represents an internal aspiration to captivate on the social media app market. Can Facebook transition and compete with rival apps Snapchat and Instagram? Snapchat just unseated Instagram recently as the most popular app for the younger crowd, so I don’t see Facebook proving that it’s not going to follow the trend of out with the old and in with the new.